Marketing is the lifeblood of every business; it has the power to bring companies to life by creating awareness of products and services to consumers. A good website plays a vital role as a silent promoter and a content delivery platform.

It is not only the design, and the content that makes a website rank higher with web vitals, the technology working behind that beautiful design also adds value like speed, security, serviceability, and much more.

This is where Jamstack technology has played its role by providing a decoupled approach to web development. 

What is Jamstack?

Jamstack is a web development architecture aiming to make the web quicker, more secure, and more scalable. It is based on many tools and procedures developers prefer to maximize productivity.

The phrase JAM stack is a combination of the abbreviated word JAM and stack that defines a contemporary web development architecture built on JavaScript, APIs, and Markup (JAM). It is not a single technology but an alternative approach to developing apps and websites.

The fundamental concepts of pre-rendering and decoupling enable websites and apps to be provided with greater certainty and robustness than ever before. Instead of a typical CMS or a website builder, Jamstack websites separate programming code (JavaScript), site infrastructure (APIs), and content (Markup). 

This is managed in a decoupled architecture with a clear server-side and client-side. The fundamental goal of developing Jamstack websites and apps is to shift the burden away from the server and onto the client as feasible.

Why Build a Jamstack Website for SEO?

Here are some of the key benefits of using Jamstack technology for web development;   

Speed

The website's page loading speed is not only an essential SEO ranking element, but it influences user experience and conversion rate. The Jamstack website creates particular pages at build time rather than request time which loads the page in less than 3 seconds.

A faster website is always the preference of the visitors (we all hate buffering videos and slow-loading images). User experience is also enhanced when you have pictures or videos; this is also the preference of the marketing department to show what and how the user wants to see. Jamstack websites use a static frontend making the website load within seconds with all the images, animated illustrations, or videos. 

SEO Performance Efficiency

Having a Jamstack website implies having complete control over the website's content and structure and the SEO of such a website. Custom metadata such as page titles, meta descriptions, and alt text is simply added. It makes it easier for search engines to read and index the material on your website. 

As mentioned earlier, SEO is not only about the keywords; Google ranking involves the complete site structure and backlinks. You can refer to it as a data-driven enhanced user experience, like knowing what they want and attracting them to the web page to deliver their needs. 

User Experience

Google considers user experience to be essential as well. The key components for UX defined for the algorithm of Google include:

• Content that is simple to read and helpful
• Responsive design
• Clear and well-organized site architecture

Greater security

Traditional serverside and CMS systems are prone to attacks due to the numerous APIs and services they employ. 

The Jamstack architecture is based on the decoupled approach wherein the backend is not exposed to SQL injections and malicious hacking. The frontend fetches the data from the backend using APIs like GraphQL, making it more secure without any additional plugin or firewall.

Resistance to high traffic

Popular websites attempt to deal with increased traffic by caching pages, which is not done by default. On the other hand, Jamstack websites handle everything for you. These sites can be supplied entirely by a CDN (Content Delivery Network) such as Netlify and Vercel, eliminating the need for extra logic or procedure.

Maintainability

If hosting becomes less complicated, so will its maintenance. Because it is delivered straight from a server or CDN, a static website does not need the presence of an administrator 24 hours a day, seven days a week. The Jamstack website is stable because most of the work was completed throughout development. 

The need for server patching, upgrading, and maintenance almost disappears. Jamstack websites are highly scalable with this modern structure, so it is easy to maintain and enhance your website

Portability

Because there are no restrictions, you may host your Jamstack website on your hosting service. It gives you freedom of development, choice of programming languages, and freedom of hosting and publishing. Even if you don't like your chosen hosting company, you can change it quickly and easily.

Scalability

You can quickly grow your website by duplicating the pre-made components. As a result, if you have any coding expertise, you can create more pages without worrying about the developer's availability. 

Improved technical skills

Marketers who build a Jamstack website frequently find themselves working with code daily. Do you think they are this technical? Well, no, the marketing department has other things to do as well. It has been assumed that Jamstack websites require a highly specialized team with frontend and backend experts. However, this may not be the case with further enhancements and more agencies and platforms jumping into the Jamstack industry; products become easier to use.  

A better understanding of the site structure 

Marketers are exposed to the site structure construction process while working with Jamstack architecture. This leads to improved knowledge and communication across the development, design, and marketing teams.

Simultaneous development and content workflow

 Marketers also monitor iterative content changes being made by developers in real-time. With Jamstack architecture, the frontend and backend development teams can independently work on the design and development without disturbing the development flow, just like the Agile methodology. 

Jamstack Use Cases

Although Jamstack has practically no limitations regarding what you construct, specific capabilities are at the core of why marketing teams need a Jamstack website. 

Webshops 

Because Jamstack online-built stores are speedy and provide a unique user experience, they can help engage consumers and achieve higher Google results, leading to increased conversion rates.

Custom landing pages 

Jamstack's reusable components enable you to construct landing pages quickly and easily, even if you are not a programmer.

Software and SaaS

Consider your product's website to be a business card. With Jamstack, you'll stand out, owing to a great design. 

Getting a Jamstack Website for Your Marketing Department 

The marketing stack becomes more complex when website speed and performance impact user experience. Jamstack and headless CMS are efficient ways of deploying websites quickly. Remember that Jamstack requires technical expertise and smooth cooperation between marketing and development teams. You must also integrate with analytics tools and abandon real-time analysis.